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Friday, April 15, 2005

Pope Coverage Prompts Surge in Italy Bookings

Laura Bly has a short but sweet piece in today's USA TODAY about how bookings to Rome are booming in light of the Pope's death and all of the media coverage of the Eternal City.

She quotes yours truly in her piece: "It was a 24/7 commercial for Rome. While Catholics will make a pilgrimage to see the pope's burial place, people who may not have thought of visiting before might simply be moved by the beauty of what they saw on television," I said.

Bly also spoke to Amy Ziff of Travelocity who shared this amazing statistic: Rome bookings for next week shot up 86% from the same period a year ago!


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